A sun-drenched, folk-loud, unapologetically tropical design language. Mexican colour saturated to the edges — bougainvillea pink against jungle green, marigold against Talavera blue. Hand-crafted motifs, market-stall energy, joy turned all the way up.

01 Liz's Inspo Vision

Urban Colour · Architecture

Desert Bloom · Texture

Space · Warmth

Craft · Detail

Wanderlust · Culture

Folk Art · Icon

Pattern · Heritage

Energy · Expression

Surface · Repeat

Celebration · Light

Community · Festival

Symbol · Story

Botanical · Lush

Architecture · Joy

Emotion · Icon

¡Viva
el
Color!

02 Creative Direction

Corazón · Icon

Mood Folk-loud,
sun-soaked,
maximal.

Monstera · Botanical

Colibrí · Motion

Hibisco · Folk Floral

Papel Picado

Sol · Sunburst

03 Illustration + Print

04 Colour Palette

Buganvilia#D6006C

Corazón#FF2E93

Brasa#FF5A1F

Cempasúchil#FFB000

Sandía#E8222B

Talavera#00A89B

Selva#1E7D3C

Cielo#1B43D6

Cal#FFF4E4

Noche#1C0E2E

05 Typography

Display Anton

Aa

¡Big Vibrance!

Headlines, posters, the loudest word in the room. Set tight, set huge, set in colour.

Body & Labels Space Grotesk

Aa

ABCDEFGHIJKLM
nopqrstuvwxyz 0–9

Clean, geometric, calm enough to carry the colour. Body copy, captions, and tidy uppercase labels.

06 Keywords

Bougainvillea Marigold Talavera Blue Monstera Green Sun-soaked Tropical Folk Maximalism Saturated Hand-crafted Mexican Fiesta Market-stall Energy Joy, Loud

Option 02 Logo Concept · Secondary Direction