Stewberry Flower Farm
Stewberry Flower Farm //
Two acres of intention in the Okanagan
Stewberry began as a homestead. Renee and Chris put down roots on two acres in Summerland to feed their family and build something resilient. Then the flowers took over, and so did the community. People came for the blooms and stayed for the feeling: the welcome, the slower pace, the permission to make something beautiful with their hands.
My role was to give that feeling a home. Together we built a complete brand foundation, a website that invites people onto the farm before they ever pull into the driveway, and a set of print pieces that carry the story into every bouquet and wreath that leaves the field.
The Brand //
Warm. Rooted. Alive.
Those three words became our compass. The identity pairs a flowing script wordmark with a botanical circle stamp, a peony at its heart, built to work as easily on farm signage as on a single wax seal.
The palette comes straight from the field. Ink and Cream hold everything steady, Sage does the everyday work, and Gold, Blush, Lavender and Clay appear only in small moments, the way colour shows up in a garden. Lora carries Renee's voice in italic while Jost keeps things clear and grounded. The full system lives in a printable brand guide so the farm shows up beautifully, whoever is holding the pen.
The Website //
An invitation onto the farm
Designed and built on Squarespace, the site leads with Renee herself, standing in her field, because people come back for the way she makes them feel. From there it opens into the farm store, U-Pick days, wreath workshops, private gatherings and the Flower Club.
What began as a four-page brief has grown into a living site the farm can keep tending, season after season.
stem tells
a story.SUMMERLAND, BC · EST. 2016
In Print //
A little piece of the story, in every hand
Business cards, hangtags and postcards designed in the same quiet language as the brand, so every bouquet, wreath and farm visit leaves with something lovely attached.
Business Card
Postcard
Hangtag
