BC Sheet Metal: Built to Perform
A bold identity and a clear digital home for craftsmanship that means business.
BC SHEET METAL MECHANICAL CO.
SERVICES: Brand strategy · Visual identity · Logo design · Typography & colour · Icons & graphics · Squarespace website
THE BRIEF
BC Sheet Metal is a Penticton company working across commercial and high-end residential fabrication, HVAC design and installation. Its brand needed to communicate technical capability and the practical, collaborative approach behind the work.
I wanted to give that expertise a confident presence, one that felt grounded in the trades but never generic.
THE APPROACH
The creative direction started with a simple balance: strength and precision, with enough warmth to feel human. I designed a badge-style logo with bold lettering, a red outline and a parchment field. It has a work-ready character that feels at home beside steel, tools and real projects.
The palette comes straight from the shop floor: deep navy steel (#072A3D), warm brass (#E2D5A8), a signal red you'd find on a safety tag (#C1392D) and a weathered duct teal (#1A6D74), grounded by parchment (#F7F3E6). Epilogue carries the weight in heavy, tight headlines, while Pontano Sans keeps the body copy light and easy to read.
I carried that visual language through the graphics, the voice and every touchpoint, from trucks and apparel to business cards and Instagram. The personality comes from the details, not from decoration for decoration's sake.
BC Sheet Metal brand guide page introducing the sheet metal department
BC Sheet Metal badge logo in red, navy and parchment
BC Sheet Metal colour palette: navy, brass, signal red and duct teal
BC Sheet Metal typography with Epilogue and Pontano Sans
BC Sheet Metal brand details, buttons and graphic elements
BC Sheet Metal brand voice guidelines
BC Sheet Metal brand on trucks, apparel, business cards and Instagram
BC Sheet Metal brand guide summary page
BUILT TO PERFORM //
BC Sheet Metal Mechanical Co. is more than a sheet metal company — it’s a team built on decades of craftsmanship, technical precision, and real-world experience. Founded by industry veterans Glen Burlingame and James Grewcutt, BCSM brings over 60 years of combined expertise to commercial, industrial, and high-end residential projects across British Columbia. From wineries and breweries to custom homes, hotels, and large-scale mechanical systems, every project is approached with the same mindset: do it right, do it efficiently, and build relationships that last.
CRAFTSMANSHIP MEETS COLLABORATION //
At the core of BCSM is a deeply collaborative approach. The company was designed to operate as an extension of the contractor’s team — seamlessly integrating into projects of any size while delivering the kind of precision and reliability only seasoned tradespeople can provide. Whether it’s custom fabrication, HVAC system design, ventilation planning, or full-scale installations, BCSM combines technical expertise with practical problem solving and clear communication every step of the way.
DESIGNED WITH STRENGTH & PRECISION //
The visual identity for BC Sheet Metal reflects the company itself: bold, refined, and built with intention. Deep navies, steel-inspired tones, rich reds, and industrial textures create a brand presence that feels both modern and grounded in craftsmanship. Strong typography, clean architectural layouts, and elevated design details position BCSM beyond the stereotypical trades aesthetic — giving the company a polished and professional identity that reflects the high level of work they deliver.
BUILT ON TRUST //
What truly sets BC Sheet Metal apart is its commitment to relationships. This isn’t a company chasing volume — it’s a company built on reputation, trust, and consistency. The team believes in showing up, solving problems early, communicating honestly, and standing behind every project they complete. Their work is rooted in pride, accountability, and the understanding that great craftsmanship speaks for itself.
DELIVERABLES //
Brand strategy and creative direction
Badge logo and visual identity system
Typography, colour palette, icons and graphics
Brand guide and voice
Full Squarespace website design and build
Building a business with real substance? Let's give it a presence to match.